Our Team

Co-founders

  • Carina Daniels

    Carina Daniels is a mission-focused public relations professional. She came up with the Shop Community concept. She’s lived in Chicago since December 2019.

    Fun fact: Carina & Anna are cousins.

  • Anna Benuzzi

    Anna Benuzzi is an actress and budding public relations expert. She came up with the ShoCo Chicago name. She was born and raised in the Chicago area.

    Fun fact: Carina & Anna picked purple for the logo in honor of their late-grandmother, who loved the color purple – and their Aunt Andrea (AKA Auntie Grape), who’s famous in the family for her purple hair.

  • Natalie Pawelski

    Natalie Pawelski is a writer, editor, and producer who provides strategic guidance for the ShoCo project. She finds The Bean mesmerizing.

    Fun fact: Carina & Natalie have worked together for 11 years.

  • Anoop Menon & Clarence Lee

    Data Analytics

    Anoop Menon and Clarence Lee are former business school professors turned co-founders of the artificial intelligence start-up Eisengard. They provide the software for tracking ShoCo shopper donation totals. They’ll never pass up a delicious slice of Chicago deep dish pizza.

    Fun fact: Anoop & Clarence are best friends from Harvard Business School.

  • David Kennedy

    Website Design & Digital Marketing

    David develops websites with user experience, functionality, and design in mind. His company, Mediaspace, is rated one of the world’s top Squarespace website developers.

    Fun fact: David also won’t ever pass up a slice of Chicago deep dish.